Brand identity

Rue Jourdan

Rue Jourdan, In the heart of Belgium’s capital, lies in a lively area full of bars and restaurants, close to the emblematic Palace of Justice. In the middle of this road, we turned 20 studios into cosy, peaceful cocoons. This is where you want to come home after a busy day in the city centre.

The hallway is designed as an extension of this lively neighbourhood; its subtle jungle vibe and deep colours lead you into the bright, Japanese inspired studios where you can wind down completely. 

Even though the interiors focus on simplicity and tranquility, there are plenty of elements that will please those with an eye for detail. Residents who are planning a longer stay can easily add their personal touch to the subtle interior. 

Every type of studio has its own unique feature. For studio A, we designed a custom table CDC-T03 and accompanying bench CDC-B01. In the same style, you’ll find our coffee table CDC-T02 in studio C. All these items combine Bauhaus characteristics with a Japanese appearance. Funky, minimal, and subtly coloured so that they do not dominate the small spaces.

Several recurring elements were integrated into the different studios as well. The CDC-W01 wall rack, for example, which is a custom design. It is characterised by its modularity and vintage look. For this project, the modularity has proved particularly useful, as every type of studio has a different layout.

Hand painted art pieces fill the rooms with warmth while blending in nicely with the background. Another recurring element is a photo series of a sweet long-haired cat and her shadow play, which bring in a true home feeling. It provides a starting point for every resident’s own story that will unfold here.

Other interiors